What is the purpose of Canvas in Salesforce?

Canvas in Salesforce serves the specific purpose of integrating external systems directly within the Salesforce platform. This functionality allows users to embed third-party applications and services within Salesforce pages, delivering a more seamless and cohesive user experience. By using Canvas, organizations can access external data, tools, and interfaces without leaving the Salesforce environment, enabling users to interact with those systems alongside Salesforce's native capabilities.

This integration approach helps streamline workflows, as users can perform tasks from different platforms in a single view. For instance, if a company utilizes an external customer service tool, Canvas can display that tool right within Salesforce, providing agents with access to critical functionality and data without the need to switch between applications. This efficiency contributes significantly to productivity and user satisfaction.

The other choices describe functionalities that are typically not associated with Canvas. While automating sales processes, creating reports, or enhancing dashboard visualizations are important aspects of Salesforce's capabilities, they do not align with the primary role of Canvas as a tool for integrating external applications into the Salesforce ecosystem.