What features can CTI offer when used to integrate an existing phone system with Salesforce?

The integration of a computer telephony integration (CTI) system with Salesforce provides essential features that enhance the efficiency of customer service operations. The correct choice highlights key functionalities that significantly improve both user and customer experiences during calls.

When CTI is implemented, screen pop features display relevant customer information on the agent's screen when an incoming call is received. This immediate access to customer details enables the agent to provide personalized service promptly. Automated call logging ensures that all interactions are recorded in Salesforce automatically, saving time for agents who would otherwise have to log these calls manually. Additionally, click-to-dial functionality allows agents to initiate calls directly from Salesforce, streamlining the process and reducing the chances of dialing errors.

These features together support the goal of improving response times and service quality, critical components in a service-focused environment. In contrast, the other options mention features that are not typically associated with standard CTI integrations, such as meeting scheduling or social media alerts, which cater to different applications of customer interaction management.