What does Salesforce Connect do?

Salesforce Connect is a powerful feature that enables organizations to access and integrate external data within Salesforce without the need for complex data replication processes. By using Salesforce Connect, businesses can link their Salesforce org to external data sources, such as databases or other applications, and display this data as if it were native to Salesforce. This functionality allows users to work with real-time external data seamlessly, making it available alongside internal Salesforce records and enhancing overall data accessibility.

With this integration, organizations can provide unified views of their data, perform analysis, and drive decision-making without importing or duplicating the data into Salesforce. This not only saves time and storage but also ensures that users are always interacting with the most up-to-date information from their external systems.