What can be used to optimize search results by associating key words with individual articles?

Promoted search terms serve as a powerful tool to optimize search results by associating specific keywords with individual articles. This process enhances the discoverability of articles in search functions by highlighting certain terms that are strategically chosen based on relevance or popularity.

When users search for information, the search engine utilizes these promoted search terms to provide more accurate and relevant results, ensuring that users find the articles that best match their inquiries. By actively promoting certain keywords, organizations can guide users towards content that they might not have easily found otherwise, ultimately leading to a better user experience and more effective information retrieval.

Other options do not directly enhance search results in the same way. Advanced search history captures user behavior but does not refine the search results on a content level. Custom categories can help organize articles but may not necessarily improve the relevance of search results for specific queries. Article descriptions provide context about the content but do not directly influence the search algorithms or how keywords are associated with the articles themselves.