What approach can be used to send support surveys automatically upon case creation from the web?

Creating case auto-response rules with specific criteria is an effective approach to automatically send support surveys upon case creation from the web. This method allows organizations to define specific circumstances or conditions under which a survey should be sent. By leveraging these rules, businesses can ensure that customers receive surveys promptly after their cases are created, facilitating quicker feedback collection and improving the overall customer service experience.

When setting up these rules, it's crucial to ensure that the defined criteria accurately reflect the scenarios in which a survey should be sent. For instance, this could involve targeting certain types of cases or specific customer segments. This targeted approach helps in obtaining relevant feedback that can inform service improvements.

The other options do not provide as efficient or automated a solution as case auto-response rules. For instance, relying on manual survey distribution can lead to inconsistencies and delays in collecting feedback, as it would require user intervention each time a case is created. Utilizing a third-party application for surveys may add complexity and could require additional integration efforts, which may not be necessary if auto-response rules can achieve the desired outcome. Lastly, enabling feedback collection during the closure of cases may not align with the goal of obtaining immediate insights right after case creation, potentially missing opportunities for timely responses.